Is your SOA hammer looking for a nail?

This guest post comes courtesy of ZapThink. Jason Bloomberg is managing partner at ZapThink. You can reach him here.

By Jason Bloomberg

It sounds so obvious when you get right down to it: you need to know what problem you're solving before you can solve it. Common sense tells you to start with the problem before you can find the solution to the problem. If you start with a solution without knowing what the problem is, then there's no telling if the solution you have will be the right one for the problems you're facing.

Obvious, yes, but it never ceases to amaze us at ZapThink that when it comes to service-oriented architecture (SOA) projects, time and again we run into technology teams who don't have a grasp as to what business problems they're looking to solve. Now, it might be tempting to dismiss this disconnect to "techies being techies" or some other superficial explanation, but the problem is so pervasive and so common that there must be more to it. As a result, we took a closer look at why so many SOA projects have unclear business drivers. What we found is that the underlying issue has little to do with SOA, and everything to do with the way large businesses are run.

The wrong question

This story begins with the SOA architect. Architects frequently call in ZapThink when they're stuck on some part of their SOA initiative; we're SOA fire fighters, so to speak. Frequently, the first question we get when we sit down with the architecture team is "how do I sell SOA to the business?" Well, if that's the first question they ask, they're already on the wrong foot. That's the wrong question! The correct question is "how do we best solve the business problems we're facing?"

SOA is not a panacea, after all; it only helps organizations solve certain problems typically having to do with business change in the face of IT heterogeneity. It's best to solve other problems with other approaches as appropriate, a classic example of the right tool for the job.

For this reason, ZapThink considers the SOA business case as an essential SOA artifact. Architects must have a clear picture of the business motivations for SOA, not only at the beginning of the initiative, but also as the architecture rolls out. After all, business issues evolve over time, partly because of the changing nature of business, but also because properly iterative SOA efforts solve problems during the course of the overall initiative.

Even when architects ask the right question, however, there is still frequently a disconnect between the business problems and the SOA approach. The challenge here is that the architects -- or more broadly, the entire SOA team -- are only one part of the bigger picture, especially in large organizations. In the enterprise context, how the business asks for IT capabilities in the broad sense is often at the root of the issue.

SOA Business Driver Pitfalls

Here are some real-world examples of how we've seen the issue of unclear business drivers for SOA play out in various enterprises. We've generalized a few of the details to protect the innocent (and the guilty!).

The SOA Mandate at the US Department of Defense (DoD) -- In aggregate, the DoD is perhaps the largest implementer of SOA in the world, in large part because they have an organization-wide SOA mandate. It's true they have high-level drivers for this mandate, including increased business agility and a more cost-effective approach to siloed IT resources. But those general drivers don't help much when a defense contractor must create a specific implementation.

This particular DoD project involved a contractor who delivered a perfectly functional SOA implementation to their client. The client, however, found it to be entirely unsatisfactory, and the entire multi-million dollar effort was canceled, the money down the tubes. What happened? The problem was a disconnect between high level business drivers like business agility and specific business problems the agency in question wanted to solve. The fact the client wanted to "do SOA," so the contractor "delivered SOA" to the client only made the situation worse.

The most important take-away from this fiasco is that SOA wasn't the problem. From all the information we gathered, the contractor properly designed and implemented the architecture, that is, followed the technical best practices that constitute the practice of SOA. In essence they built a perfectly functioning tool for the wrong job. Fundamentally, the client should have specified the problems they were looking to solve, instead of specifying SOA as their requirement.

SOA for the Enterprise Morass -- ZapThink recently received a SOA requirements document from a financial services client who asked us to review it and provide our recommendations. This document contained several pages of technical requirements, but when we got to the business requirements section, it was simply marked "to be determined." Naturally, we pointed out that among the risks this project faced was the lack of a clear business case.

Our recommendation was to flesh out the business case by discussing business drivers for the SOA initiative with business stakeholders. In response, the client told us that it wasn't feasible to speak with the business side. The entire SOA initiative focused on the IT organization, and the business wasn't directly involved.

We pressed them on this point, explaining how critical having clear business drivers is for the success of the SOA initiative. Why is communicating with the business such an issue for them anyway? Were they afraid of such interactions? Did they not know who the stakeholders were? Or perhaps there was no business motivation for the project at all?

The problem, as it turned out, was more subtle. They described the challenge they faced as the "enterprise morass." As happens in so many very large organizations, there are no clear communication patterns connecting business and IT. Yes, there are business stakeholders, and yes, business requirements drive IT projects in a broad sense, but there are so many players on both sides of the business/IT equation that associating individual business sponsors with specific IT projects is a complex, politically charged challenge. As a result, the SOA team can only look to the management hierarchy within IT for direction, under the assumption that at some executive level, IT speaks to the business in order to get specific drivers for various IT initiatives, including the SOA effort. Speaking directly to business sponsors, however, is off limits.

The SOA Capability Conundrum -- The chief SOA architect at this European firm was in one of our recent Licensed ZapThink Architect Bootcamps, and when we got to the Business Case exercise, he explained that in their organization, the motivation for SOA was to build out the SOA capability. His argument was as follows: if we implement SOA, deploying a range of Services that can meet a variety of business needs in the context of a flexible infrastructure that supports loose coupling and reusability, then we'll be well-positioned for any requirements the business might throw at us in the future.

The reasoning behind this argument makes sense, at least on a superficial level. Let's build several Business Services that represent a broad range of high-value IT capabilities in such a way that when the business comes to us with requirements, we're bound to be able to meet those requirements with the Service capabilities we've deployed ahead of time. The business is bound to be ecstatic that we planned ahead like this, anticipating their needs before they gave us specific requirements!

While this organization might very well get lucky and find that they built cost-effective capabilities that the business will need, taking this "fire-ready-aim" approach to SOA dramatically increases the risks of the initiative. After all, it's difficult enough to build reusable Services when you have clear initial requirements for those Services. Building such Services in the absence of any specific requirements is just asking for trouble.

The ZapThink Take

If you take a close look at the three scenarios above, you'll notice that the stories don't really have to be about SOA at all. You could take SOA out of the equation and replace it with any other IT effort aimed at tackling enterprise-level issues and you might still have the same pitfalls. Master data management, customer relationship management, or business process management are all examples of cross-organizational initiatives that might succumb to the same sorts of disconnects between business and IT.

At the root of all of these issues is the dreaded phrase "business/IT alignment." It seems that the larger the organization, the more difficult it is to align IT capabilities with business drivers. Sometimes the problem is that the business asks for a particular solution without understanding the problem (like the DoD's SOA mandate), or perhaps a combination of politics and communication issues interfere with business/IT alignment (the enterprise morass), or in other cases IT jumps the gun and delivers what it thinks the business will want (the capability conundrum). In none of these instances is the problem specific to SOA.

SOA, however, can potentially be part of the solution. As ZapThink has written about before, the larger trend of which SOA is a part is a movement toward formalizing the relationship between business and IT with flexible abstractions, including Business Services, Cloud capabilities, and more. If you confuse this broader trend with some combination of technologies, however, you're falling for the straw man that gave rise to the SOA is dead meme. On the other hand, if you take an architectural approach to aligning business drivers with IT capabilities that moves toward this new world of formalized abstraction, then you are taking your first steps on the long road to true, enterprise-level business/IT alignment.

This guest post comes courtesy of ZapThink. Jason Bloomberg is managing partner at ZapThink. You can reach him here.

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Cloud security depends on the human element

This BriefingsDirect guest post comes to you courtesy of Andras Robert Szakal, director of software architecture for the U.S. Federal Software Group at IBM and a member of The Open Group board of directors. He can be contacted here.

By Andras Robert Szakal

I’m spending a considerable amount of time these days thinking about cyber security. Not just contemplating the needs of my customers but working with other industry thought leaders within IBM and externally on how to address this convoluted, politically charged, complex and possibly lucrative domain. Much of our thinking has centered around new government programs and game changing technologies that seek to solve the increasing cyber security challenge.

Yesterday another cyber security report was released and instead of new technology it suggested the problem was with us – the people – as in us humans. The study suggests that we need more educated smart folks to thwart those evil hackers and prevent nation state attacks. Oh, and embedded in the report is the notion that technical folks would like to have some runway in their careers. Gee that’s a novel idea that we have been pushing as part of the professional certification programs within The Open Group over the last five years. [Disclosure: The Open Group is a sponsor of BiefingsDirect podcasts.]

I’m sitting in the cloud computing stream today at the 23rd Open Group Enterprise Architecture Practitioners Conference in Toronto. Not surprisingly every presenter and panel eventually settles on the subject of cloud resiliency and securability and the need for skilled architects capable of effectively applying these technologies.

I can’t help but think that most of the industry’s challenges with implementing shared services and effectively protecting the infrastructure is that organizations don’t have the proper architectural skills. Most vulnerabilities are seeded in bad architectural decisions. Likewise,

Some headway has been made in the integration between IT and the business. But for the most part they still exist as separate entities.

many of the poorly constructed services, SOA, Cloud or otherwise are the result of poor design and a lack of architectural skill. The challenge here is that high value architects are difficult to grow and often more difficult to retain.

Back to the cyber report released July 22.

The fact is that most organizations have created an artificial barrier between IT professionals and business professionals. The line of business professionals, management and executives are more valued than the techies running the IT shop. Some headway has been made in the integration between IT and the business. But for the most part they still exist as separate entities. No wonder the cyber report suggests that prospective high valued cyber security specialists and architects don’t see a future in a cyber security career.

How do we address this challenge?

Let me offer a few ideas. First, ensure these folks have architectural as well as cyber security skills. This will allow them to think in the context of the business and find opportunity to move from IT to a line of business position as their careers grow. Ultimately, the IT teams must be integrated into the business itself. As the report suggests it’s necessary to establish a career path for technologies but more importantly technical career paths must be integrated into the overall career framework of the business.

This BriefingsDirect guest post comes to you courtesy of Andras Robert Szakal, director of software architecture for the U.S. Federal Software Group at IBM and a member of The Open Group board of directors. He can be contacted here.

Enterprises seek better ways to discover, manage and master their information explosion headaches

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Join a free HP Solutions Virtual Event on July 28 on four main IT themes. Learn more. Register.

Businesses of all stripes need better means of access, governance, and data lifecycle best practices, given the vast ocean of new information coming from many different directions.

By getting a better handle on information explosion, enterprises can gain clarity in understanding what is really going on within the businesses, and, especially these days, across dynamic market environments.

The immediate solution approach requires capturing, storing, managing, finding, and using information better. We’ve all seen a precipitous drop in the cost of storage and a dramatic rise in the incidents of data from all kinds of devices and across more kinds of business processes, from sensors to social media.

To help better understand how to best manage and leverage information, even as it’s exploding around us, I recently spoke with Suzanne Prince, worldwide director of information solutions marketing at Hewlett-Packard (HP).

Here are some excerpts:

Prince: We’re noticing major shifts going on in the business environment, which are partially driven by the economy, but they were already happening anyway.

We’re moving more into the collaboration age, with flatter organizations. And the way is information is consumed is changing rapidly. We live in the always-on age, and we all expect and want instant access, instant gratification for whatever we want. It’s just compounding the problems.

We did a survey in February of this year in several countries around the world. It was both for IT and line-of-business decision makers. The top business priority for those people that we talked to, way and above everything else, was having the right information at the right time, when needed. It was above reducing operating costs, and even above reducing IT costs. So what it’s telling us is how business managers see this need for information as business critical.

[Yet] you often hear people saying that information is life -- it’s the lifeblood of an organization. But, in reality, that analogy breaks down pretty quickly, because it does not run smoothly through veins. It’s sitting in little pockets everywhere, whether it’s the paper files ... that get lost, on your or my memory sticks, on our laptops, or in the data center.

The growth in unstructured content is double the growth that’s going on in the structured world. ... For the longest time now, IT has really focused on the structure side of data, stuff that’s in databases. But, with the growth of content that was just mentioned -- whether it's videos, Twitter tweets, or whatever -- we’re seeing a massive uptick in the problems around content storage.

The whole category of information governance really comes into play when you start talking about cloud computing, because we’ve already talked about the fact that we’ve got disparate sources, pockets of information throughout an organization. That’s already there now. Now, you open it up with cloud and you’ve got even more.

There are quality issues, security issues, and data integration issues, because you

In reality, the work product of IT is information. It’s not applications. Applications are what move it around, but, at the end of the day, information is what is produced for the business by IT.

most likely want to pull information from your cloud applications or services and integrate that within something like a customer relationship management (CRM) system to be able to pull business intelligence (BI) out.

You also need to have a governance plan that brings together business and IT. This is not just an IT problem, it’s a business problem and all parties need to be at the table.
Another area to look at is content repository consolidation, or data mart consolidation. I’m talking about consolidating the content and data stores.

You really need to look at deleting what I would call "nuisance information," so that you’re not storing things you don’t need to. In other words, if I’m emailing you to see if you’d like to come have a cup of coffee, that doesn’t need to be stored. So, optimizing storage and optimizing your data center infrastructure.

People are now looking at information as the issue. Before they would look at the applications as the issue. Now, there's the realization that, when we talk about IT, there is an "I" there that says "Information." In reality, the work product of IT is information. It’s not applications. Applications are what move it around, but, at the end of the day, information is what is produced for the business by IT.

In HP Labs, we have eight major focus areas, and I would categorize six of them as being focused on information -- the next set of technology challenges. It ranges all the way from content transformation, which is the complete convergence of the physical and digital information, to having intelligent information infrastructure. So, it’s the whole gamut. But, six out of eight of our key projects are all based on information, information processing, and information management.

Listen to the podcast. Download the podcast. Find it on iTunes/iPod and Podcast.com.

Read a full transcript. Download the transcript. Learn more. Sponsor: Hewlett-Packard.

Join a free HP Solutions Virtual Event on July 28 on four main IT themes. Learn more. Register.

TIBCO joins governance ecology support with HP's SOA lifecycle software

TIBCO Software is expanding its governance solutions for service-oriented architecture (SOA) and will now provide support for Hewlett-Packard (HP) SOA Systinet lifecycle governance software.

ActiveMatrix Policy Manager and Service Performance Manager from TIBCO combined with HP SOA Systinet are designed to reduce risk and improve management of SOA environments, including identifying and defining appropriate services, managing the lifecycle of service assets, and measuring effectiveness. [Disclosure: TIBCO and HP are sponsors of BriefingsDirect podcasts.]

Governance has proved important when adopting SOA solutions by preventing delays in software delivery from compliance interoperability, security risks, and poor service quality. The topic has been a hot one at this week's Open Group conference in Toronto.

Companies that have been early adopters of end-to-end governance have seen significant results. One global telcom company saw a 327 percent return on investment (ROI) over three years, something they attributed to well-managed SOA governance, according to TIBCO.

We should expect to see more governance ecology cooperation like this one. And these same vendors should support standards and collaboration efforts like the Jericho Forum and Cloud Security Alliance, if the promise of cloud computing is to be realized. Vendors and/or cloud providers that try to provide it all their own way will only delay or sabotage the benefits that cloud can provide.

Open Group conference shows how security standards and governance hold keys to enterprise cloud adoption

This BriefingsDirect guest post comes courtesy of Jim Hietala, vice president of security, The Open Group. You can reach him here.

By Jim Hietala

Spending the early part of this week in The Open Group Security Forum meetings, I have been struck by the commonality of governance, risk, compliance, and audit issues between physical IT infrastructure today, and virtual and cloud environments in the (very) near future. Issues such as:

• Moving away from manual compliance processes, toward automated test, measurement, and reporting on compliance status for large IT infrastructure. When you are talking about physical infrastructure, manual compliance is difficult, expensive in labor cost, and sub-optimal -- given that many organizations choose to sample just a few representative systems for compliance, rather than actually testing the entire environment. When you are talking about virtual environments and cloud services, manual compliance processes just won’t work, automation will be key.
  
  
• Incompatible log formats output by physical devices continues to be a problem for the industry that manifests itself in problems for security information and event management systems, log management systems, and auditors. Ditto for virtual and cloud environments, at much larger scale.
  
  
• Managing security configurations across physical versus virtual and cloud environments provides similar challenges. [Disclosure: The Open Group is a sponsor of BriefingsDirect podcasts.]
  

Emerging-standards work from the Security Forum, which was originally conceived as solutions for some of these issues in traditional IT environments (in house, physical servers), will have important applications in cloud and virtualization scenarios. In fact, with the scale and agility provided by these environments, it is hard to think about adequately addressing audit and compliance concerns without standards that provide for “scalable automation.”

The Automated Compliance Expert Markup Language standards initiative will address issues of security configuration and compliance alerting and reporting across physical, virtual, and cloud environments. The revised XDAS standard from The Open Group will address audit incompatibility issues. Both of these standards efforts are work-in-progress at the present time, and our standards process is truly and open one. If your organization is a customer organization grappling with these issues, or a vendor whose product might benefit from implementing these standards, we invite you to learn more.

This BriefingsDirect guest post comes courtesy of Jim Hietala, vice president of security, The Open Group. You can reach him here.

SOA and security: Are services the problem or the solution?

This guest post comes courtesy of Dr. Chris Harding, Forum Director for SOA and Semantic Interoperability at The Open Group. You can reach him here.

By Dr. Chris Harding

I’m with the SOA Work Group at The Open Group conference in Toronto this week (see http://www.opengroup.org/toronto2009-apc).

The Work Group has been busy recently, completing its Governance Framework, helping to complete The Open Group’s Service Integration Maturity Model, and working with members of OASIS and the OMG to finish the joint paper “Navigating the SOA Open Standards Landscape Around Architecture,” which explains how the architecture-focused SOA standards of these bodies relate to each other.

There was so much to do that we started our discussions last weekend, and we made good progress on our Practical Guide to Using TOGAF for SOA, and on our SOA Reference Architecture. Today we moved on to the thorny question of SOA and Security, which we discussed in a joint session with The Open Group's Security Forum. [Disclosure: The Open Group is a sponsor of BriefingsDirect podcasts.]

Security is often seen as a major problem for SOA but – and this was the thread we pursued in today’s discussion – perhaps this is looking at the problem the wrong way round.

Certainly, there are security problems associated with service chains, where some of the services in the chain may be outside the control of – or even not known to – the consumer, and where the identity of the consumer may not be known to all the services in the chain.

But really these problems are due, not to the use of services, but to the use of distributed software modules with multiple owners. They would arise whether the underlying facilities were provided as services or in some other form – as object methods that can be invoked remotely, for example. They have become associated with SOA because that is the form that cross-domain distributed computing usually takes these days.

In fact, SOA gives us a way of addressing these security problems. Security is a matter of

And, where the consumer is in turn providing services to others, the analysis can help determine the contractual level of security that can reasonably be offered for those services.

assessing and mitigating risks. The service principle provides an excellent basis for doing this.

The consumer can ask questions that help establish the levels of risk.

“What services am I using?” “Who provides them?” “What level of security are they contracted to provide?” “How far do I believe that they can and will meet their contractual obligation?” The answers to such questions enable the consumer to decide what security mechanisms to deploy.

And, where the consumer is in turn providing services to others, the analysis can help determine the contractual level of security that can reasonably be offered for those services.

This is not to say that SOA solves the security problems of cross-domain distributed computing. These problems are difficult, and there are aspects – such as the lack of a commonly-accepted standard identity framework – that SOA does not address. But, looked at in the right way, it is a positive, rather than a negative, factor. And that’s something!

Harding is Forum Director for SOA and Semantic Interoperability at The Open Group. He has been with The Open Group for over ten years, and is currently responsible for managing and supporting its work on semantic interoperability, SOA, and cloud computing. Chris can be contacted at c.harding@opengroup.org.

Engine Yard launches robust Ruby cloud-based deployment platform service

Engine Yard is working to make life easier for Ruby on Rails developers. The San Francisco-based application automation and management start-up rolled out two new products on Monday with an eye toward the cloud.

Ruby on Rails is a Web programming framework that's rapidly emerging as one of the most popular ways to develop Web sites and Web applications. Popular Web 2.0 applications like Twitter, Hulu and Scribd are built using Ruby on Rails, and Ruby usage has increased by 40 percent in 2009 alone, according to Evans Data. Even though only 14 percent of developers are using Ruby, Evans predicts 20 percent will adopt the technology by 2010.

Engine Yard is preparing for Ruby growth in the next 12 months and beyond with its latest offerings: Engine Yard Cloud and Flex. Engine Yard Cloud is a services platform that leverages 100 man-years of experience deploying, managing and scaling some of the world's largest Rail sites and makes that know-how accessible to companies looking to run Rails in the cloud. Meanwhile, Flex is a cloud service plan for production-level Rails applications.

Tackling Tough Issues

What Engine Yard is, in effect, taking Ruby a step beyond application development. These new tools tackle tougher issues like deployment, maintenance, scalability, uptime and performance -- skills most developers either don't have or don't want to acquire. Cloud management solutions abound, but Engine Yard charging forward with a platform to specifically address the needs of developers building applications in Rails.

Unlike an infrastructure cloud, Engine Yard Cloud provides application-aware auto-scaling, auto-healing and monitoring and a highly optimized, pre-integrated Rails runtime stack. Engine Yard Cloud is also backed by 24x7 Premium Support from Engine Yard. It runs on Amazon EC2 infrastructure cloud.

Pricing for the Flex Plan starts at $349 per month. Pricing for Engine Yard Premium Support starts at $475 per month. Engine Yard Cloud will be generally available in August.

"Companies like Amazon and Rackspace are doing a good job at the hardware resource provisioning level," said Tom Mornini, CTO of Engine Yard. "But they don't actually help you with assembling your raw virtual machines, storage, object stores and file systems into an application architecture. Engine Yard Cloud is the layer on top of the hardware that helps you get from raw resources to functioning application architecture."

Under the Hood

With its Flex plan, Engine Yard Cloud serves customers running production applications that want to leverage the on-demand flexibility of a cloud but also need application-level scaling, reliability and support. With developer features like automated deployment from source check-ins, handling rapid application changes driven by agile development is easier for developers.

Behind the scenes, Engine Yard Cloud is automatically scaling applications. Engine Yard can

Engine Yard Cloud is the layer on top of the hardware that helps you get from raw resources to functioning application architecture.

come to the rescue of a site that's under stress or low in memory by adding more application capacity on the fly. Here's how it works: Essentially, the technology provisions a new Amazon virtual machine, lays down the operating system, lays down Ruby on Rails, lays down the source code, hooks it up with a load balancer, and assembles the monitoring so the developer -- who is not a systems administrator -- doesn't have to.

Engine Yard Cloud also offers reliability features to make sure sites don't go down, such as an automatic database replica and an auto-healing capacity in case a server fails in the application tier. Engine Yard Cloud even offers what it calls "one-click cloning" that lets developers duplicate production sites -- even if they are running 15 or 20 or more servers -- in order to perform testing or stage new code.

This is all coming together for integrated app-stack in one cloud automation. I expect this will also be of interest for private clouds. And I'm hip to the notion of personal cloud as a means to ease the deployment of robust apps.

Competing in the Cloud

On the Ruby front, Engine Yard has a strong position in the market. Engine Yard's competitors are Joyent, Rails Machine, Devunity and RailsCluster, among others.

But Engine Yard isn't just competing with vendors in the Ruby space. It's competing with other platforms. Google App Engine is doing something similar for Java. Microsoft is shipping Azure in November. Even if Engine Yard dominates on the Ruby front, there's still a battle for market share in cloud platforms.

BriefingsDirect contributor Jennifer LeClaire provided editorial assistance and research on this post. She can be reached here and here.

HP wraps up virtual event series with sessions on IT challenges and solutions

Hewlett-Packard (HP) is wrapping up it’s series of virtual conferences designed to give IT professionals online access to briefings on business and technology trends from HP executives and outside experts.

On July 28, HP will offer the HP Solutions Virtual Event for The Americas. The three-day session will feature 30 breakout sessions, seminars, presentations and demo theater presentations. [Disclosure: HP is a sponsor of BriefingsDirect podcasts.]

Registration for the even is free and, because it's presented entirely online, there are no travel expenses or out-of-office time involved. Also, the full conference will be available on replay.

Next week's breakouts will include four main IT themes -- application transformation, cloud services, services management, and improving data-center economics -- as well as two leadership themes -- green IT and cloud computing. The virtual presentation will also include chat sessions with the many prominent speakers.

The topic focus for each day will include:

• July 28: Application Transformation
  
  
• July 29: Service oriented IT: Service management, Cloud
  
  
• July 30: Data Center Transformation: Virtualization, Green IT, Information Explosion

The full list of sessions is available on the virtual event Web site. Participants are free to attend for one session, one day, or the entire three-day event. These presentations and knowledge resources are not just for HP users, they make sense for the vast HP partner community and full ecology of related providers.

The speakers include a who's who of HP technology thought leaders, including many who are familiar to BriefingsDirect readers and listeners. These include John Bennett, Bob Meyer, Rebecca Lawson, Russ Daniels, Lance Knowlton, and Paul Evans, all of whom have appeared in BriefingsDirect podcasts.

For those interested, HP is providing an online demo that can be accessed prior to the event. The demo is available at: http://tsgdemo.veplatform.com/uc/registration-short-form.php

Registration for the event itself is at:
http://hpsolutionsforneweconomyvirtualevent.veplatform.com/uc/registration-short-form.php?mcc=ESYR