Tuesday, July 3, 2012

Roundtable: Revlon and SAP executives describe accretive benefits from aggressive cloud adoption

Listen to the podcast. Find it on iTunes/iPod. Read a full transcript or download a copy. Sponsor: VMware.

The latest BriefingsDirect roundtable discussion focuses on two prime examples of organizations that have gleaned huge benefits from high degrees of virtualization and aggressive cloud computing adoption.

Join here executives from Revlon and SAP, who recently participated in a VMware-organized media roundtable event in San Francisco. The event, attended by industry analysts and journalists, demonstrated how mission-critical applications supported by advanced virtualization strategies are transforming businesses.

The discussion examines the full implications of IT virtualization, and how accretive benefits are being realized -- from bringing speed to business requests, to enhancing security, to strategic disaster recovery (DR), and to unprecedented agility in creating and exploiting applications and data delivery value.

Our guests are David Giambruno, Senior Vice President and CIO of Revlon, and Heinz Roggenkemper, Executive Vice President of Development at SAP Labs. The chat is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions. [Disclosure: VMware is a sponsor of BriefingsDirect podcasts.]

Here are some excerpts:
Gardner: What's going on with your internal cloud at SAP, and why is the speed and agility so important for you?

Roggenkemper: If you look at SAP, you find literally thousands of development systems. You find a lot of training systems. You find systems that support sales activities for pre-sales. You find systems that support our consulting organization in developing customer solutions.

From a developer's perspective, the first order of business is to get access to a system fast. Developers, by themselves, don’t care that much about cost. They want the system and they want it now. For development managers and management in general, it’s a different story.

For training, it's important that the systems are reliable and available. Of course again for management, it's the cost perspective. For people in custom development, they need the right system quickly to build up the correct environment for the particular project that they're working on.

Better supported

A
lso these requirements are much better supported in the virtualized environment than they were before. We can give them the system quickly. We can give them the systems reliably. We can give them the systems with good performance, and from a corporate perspective, do it at a much better cost than we did before.

Our business agility and ability to respond to market drivers is greatly improved by this.

Gardner: How does the training application demonstrate some of the more productive aspects of cloud?

Roggenkemper: The most interesting part about that is that you don’t need a vanilla system, but a system that is prepared for a particular class, which has the correct set of data. You need a system that can be reset to a controlled stage very quickly after the end of a training class, so that it’s ready for the next training class.

So there are two aspects to it. One is the reliable infrastructure on which the systems run, and second part is to get the correct system for that particular class ready in a short period of time.

Gardner: Are there unintended consequences or unintended benefits that come from this cloud model?

One is the reliable infrastructure on which the systems run, and second part is to get the correct system for that particular class ready in a short period of time



Roggenkemper: The thing that comes to my mind is that it allows us to take advantage of new computing infrastructure more quickly. We reduce the use of power, which is always a good thing.

Gardner: This idea of agility when producing these applications proves this concept of IT as a service. Do you see it that way?

Roggenkemper: Absolutely. And obviously, what we use internally benefits our customers as well. To have these systems available in a much shorter period of time for the customer’s development environment is as important for them as it is for us.

Future plans


Gardner: And a question about future plans. It sounds as if this works for you. Then the virtual desktop infrastructure (VDI) approach of delivering entire client environments with apps, data, and full configuration would be a natural progression. Is that something that you're looking at or perhaps you're already doing?

Roggenkemper: Some things we're already doing, We have a hefty set of terminal services in our environment, as well, which people, especially if they are on the road or work from home, take full advantage of.

Gardner: David, I was very interested to hear you say that advances in pervasive virtualization and cloud methods are transforming how IT operates, giving you the ability of, as you said, saying "yes" when your business leaders come calling. What have you have been able to say "yes" to that exemplifies this shift in IT?

Giambruno: We've increased our project throughput over the past couple of years by 300. So my job is to say, "yes." I'm just here to help. I'm a service. Services are supposed to deliver. What this cloud ecosystem has delivered for us is our ability to say yes and get more done faster, better, cheaper.

The correlating effect of that is we have seen not only this massive increase in our ability to deliver projects for the business, because that’s really what business alignment is. I do what they want and I give them some counsel along the way.

The second piece is that we've seen a 70 percent reduction in the time it takes us to deliver applications, because we have all of these applications available to us in the task and development site which is part of our DR.

So this ability to move massive amounts of information where everything is just the file, bring that up and let our development teams at it, has added this whole speed, accuracy, and ability to deliver back to the business.

It’s probably easier to quantify it this way. We have 531 applications running on our internal cloud. Our internal cloud makes roughly 15,000 automated application moves a month. Our transaction rate is roughly 14,000 transactions a second. Our data change rate is between 17 and 30 terabytes a week. Over 90 percent of our corporate workload sits on our internal cloud, and it runs most of our footprint globally.

Gardner: We're talking about mission-critical apps here -- ERP, manufacturing, warehousing, business intelligence. Did you start with mission-critical apps or did you end up there? How did you progress?

Trust, but verify


Giambruno: I have a couple of "isms" that I live by. The first one is “Crawl, Walk, Run” and the second one is “Trust, but Verify.” When we started our journey roughly five years ago, we started with "Crawl" -- very much "Crawl" and “Trust – but Verify.” At Revlon, we didn’t spend any more to put this in. We changed how we spent our money.

We were going through a server refresh, and instead of buying all the servers, we only bought roughly 20 percent. With the balance of that money, we bought the VMware licenses. We started putting in our storage area network (SAN), and although core component pieces, and we took some of our low-hanging fruit file systems and started moving all that.

As we did that, we started sharing with the business. We showed them what we're doing and that it still worked. Then, we started the walk phase of putting applications on it. We actually ran north of six nines.

System availability went up. Performance went up. And after this "Crawl Walk Run," "Trust and Verify," it became "Just keep Going." We accelerated the whole process and we have these things that we call "fuzzies," things that we can do for the business that they weren't expecting. Every couple of months, we would start delivering new capabilities.

One of the big things that we did was that we internalized all our DR. We kept taking external money that we were spending and were able to give it back to the business and essentially invest in ourselves, because at Revlon I'm not going to be a profit center.

We kept taking external money that we were spending and were able to give it back to the business and essentially invest in ourselves.



For Revlon, the more money R&D has to develop new products to get to our consumers and for marketing to tell that product story and get it out to our channels and use the media to talk about our glamorous products, that really drives growth in Revlon.

What we've done is focused on those things, taking the complexity out, but delivering capability to the business while either avoiding or saving money that that the business can now use to grow.

Gardner: You've been able to keep your costs at or below the previous levels. Do you credit that to virtualization, to cloud, to the entire modernization?

Giambruno: To me it’s the interaction of the entire ecosystem. It is a system. Virtualization is a huge part of that. That’s where all it started. As you look through the transition, it's really been interesting. I'm going to segue back to the saying yes pieces and what it’s allowed us to be.

We have this thing called Oneness. I always talk about being the Southwest [Airlines] of computing, and I live inside of very simple triangle. The triangle has three sides, obviously. One side is our application inventory, the other side is our infrastructure capabilities, and the other side is my skill-sets.

Saying yes

I
f you're inside that space I can say yes, very quickly. What’s happened inside that space helped us contain cost . When we first started work, our ratio was one physical to seven virtual. A couple years later, we're at 1:35. It’s roughly a 500 percent increase in capacity without any commensurate cost. I give credit to my team for owning the technology and for wielding the technology for the benefit of the business and to get the most out of it.

The frame of reference to keep ourselves grounded is that we make lipstick, and it’s really how much money we can save and how well we can wield that technology to deliver value and do more with less. That’ll enable our company to grow.

We love simplicity and we have this Southwest computing model of taking a very complex ecosystem and making it simple to use. To a large degree it's kind of like an iPad, where the business wants to touch it, but they don’t care what’s going on underneath.

It's our job to deliver that, to deliver that experience and capability back to the business, without them having to think about it. I just want them to ask that we’re here to help and that we can figure a way to deliver it and keep exercising our technical capabilities to wield the technology to do more.

Gardner: What are some of the upsides on the data when it comes to this ecosystem approach?

Giambruno: One of the things that we have is a big gestalt after our cloud was live. We literally had all of our data in one place.

One of the big challenges historically was that we had all these applications geographically dispersed. The ability to touch them, feel them, get access, access controls, all of these things were monumentally challenging. In Revlon, as we went to the Southwest or Oneness model, we organized globally our access controls and those little things.

So when we had all this data and all these applications now sitting at one place, with our ability to look at them and understand them, we started a fairly big effort for our master data model. We’re structuring our data on the way in So when we're trying to query the data, we already know where it is and what it does in its relationships, instead of trying to mine through unstructured data and make reasoning out of it. It’s been this big data structure.

I’d say we "chewed glass." We spent a couple of years chewing glass, structuring all this data, because the change rate is so big, but there's value in information to the business. I joke, if you've missed at this, we’re in the information age. So how well we can wield our information and give our leadership team information to act on is a differentiator. The ability to do this big data and this master data model has been really what we see as the golden egg going forward, the thing that can really make a difference with the business.

Symbiotic relationship

Gardner: How does disaster recovery (DR) play into this larger set of values?

Giambruno: We’ve actually done this. No one was hurt, but last year, our factory in Venezuela burned. It was on a Sunday afternoon and they had what we call a drib. If you look at VMware architecture, they have data center in a box. I always joke that we’re years ahead of them in that. We use dribs, strategically placed throughout the world where we push capacity to for our cloud. They largely run dark.

So our drib "phoned home" that it was getting hot. We were notified that the building was on fire. It took us an hour and 45 minutes, and most of that time was finding one of my global storage guys who was at the beach. We found Ben, and got him to do his part, which was to tell the cloud to move from Venezuela to our disaster site in New Jersey.

So we joke that our model in DR is that we just copy everything. We don’t even think about tiering or anything. It’s this model, sometimes a Casio is just better than a Rolex. Simplicity rules, and not thinking about it ensures that we have all the data available. Again, it goes back to our cloud and virtualization. Everything is just a file. We just copy the deltas all the time. We never stop.

For us it was available in less than 15 minutes. We went in, we broke the synchronization, we made sure everything was up-to-date, and we told our F5s and our info blocks that Venezuela is now New Jersey. Everything swung, we got everything in, we contacted the business units to test everything and verify everything.

It's this whole idea of simplicity, where you're just not putting the complexity into the system.



Then we brought up all the virtual desktops and we used Riverbed mobile devices. We e-mailed their client to everyone. So people either worked from home or we had some very good partners that gave us some office space where people could use the computers. They loaded the Riverbed mobile devices on those computers. They brought the virtual desktops, people went to work, and the business didn’t go away.

This is a real-world example of how you can do it, and it wasn't a lot of effort. It's this whole idea of simplicity, where you're just not putting the complexity into the system. I always go back to this iPad view of the world, where the business just wants to know what's available and we will do the rest underneath.

This high degree of virtualization lets us move all of this data around the world, and it's for DR, development, and a myriad of capabilities that we keep finding new ways to use this capability.

Redundancy and expense

And some of the other unintended consequences are interesting. You talk about redundancy and expense. Two is one and one is none in a data center. Do you really need to be fully redundant, because if something happens we'll just switch to the other data center?

I only need one core switch or whatever. You start to challenge all these old precepts of up-time, because it's almost cheaper for me or less-expensive. I can just roll the computer over here for a little while. I get that fixed, if I have a four-hour service-level agreement (SLA) with my vendors for repairs.

You can start to question a lot of the “old ways of doing things” or what was the standard in figuring out new ways to operate. One of the interesting things I love about my job is you can question yourself and figure out what you can do next.

Gardner: Tell us about this extended business-process value that you're starting to explore.

Giambruno: One of the things we realized is that we could start extending our cloud. We spend a lot of time managing security and VPNs, and the audits that have to go around that.

At the end of the day, it's about collaboration with our community of vendors and suppliers, and enabling them to interact with us easily.



If I could just push out a piece of my application or make that available to them, they could update their data, reduce the number of APIs, the number of connections, all of that complexity that goes out there, and extend our MDM.

Then we can interface our MDM through our cloud to do some of this translation for us that they can enter data, or we can take it from their systems, from our cloud edge securely and in context and bring that back into our systems.

We think there are huge possibilities around automating and simplifying. But at the end of the day, it's about collaboration with our community of vendors and suppliers, and enabling them to interact with us easily.

So you're always trying to foster those relationships and get whatever synergies you can. If we make it easier on them to interact with us from a system’s perspective, it just makes everybody happier. We've got some projects slated for deployment this year. Maybe in a year, if you come back, I can tell you how well we’ve done or what we’ve done. But one of the things that we are looking is we can think really change how we operate as a company.
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Tuesday, June 26, 2012

HP Expert Chat explores how Insight Remote Support and Insight Online bring automation, self-solving capabilities to IT problems

Listen to the podcast. Find it on iTunes/iPod. Read a full transcript or download a copy. Sponsor: HP.

IT must do whatever it takes to make businesses lean, agile, and intelligent. Modern support services then too need to be able to empower the workers and IT personnel alike to maintain peak control of systems, and to keep the applications, data and processes performing reliably at lowest cost.

Not only are data centers supporting many types of converged infrastructure, and now increasingly virtualized technical workloads, too. They're supporting big data requirements -- as data continues to explode -- but they must do this all efficiently, with increased automation as a key component of that efficiency.

To accomplish this high efficiency and to exploit the best in performance management and operational governance, enterprises must move now toward proactive types of support -- to continue the ongoing improvement and to maintain systems with high expectations met.

In a special sponsored HP Expert Chat discussion on new approaches to data center support, remote support, and support automation, Dana Gardner, Principal Analyst at Interarbor Solutions, recently moderated an in-depth session with Tommaso Esmanech, Director of Automation Strategies at HP Technology Services.

Esmanech, with more than 16 years of HP IT support design experience, explained the latest on how HP is revolutionizing support to offer new innovations in support automation and efficiency. HP is redefining modern data-center support, enabling far more insights into performance and operation by placing a proactive edge on service and support capabilities.

The discussion was filled out by contributions from two other HP support experts, Andy Claiborne, Usability Lead for HP Insight Remote Support, and Paddy Medley, Director of Enterprise Business IT for HP Technology Services.

Here are some excerpts:
Esmanech: Our intent is to automate entire support processes, eliminate minor work, and improve production and activities for the entire enterprise. This involves finding solutions for software and hardware, and making hardware and software work seamlessly together by providing a best-in-class customer experience.

What we need to understand is that the world is changing. Customers are using devices that now are providing a new, innovative experience. Their front end is becoming easier. Customers demand integrated capabilities and are requesting a seamless experience, though the back end, the data center, is still complex, articulated, and provided by multiple vendors.

You have network storage and management software that needs to start working together. We began a the journey about 18 months ago in HP to make that change, and we’ve called it Converged Infrastructure. HP took on the journey, mostly because we're the only provider in the industry that provides all the components to make the data center run seamlessly. We're the only provider for data-center network solutions, storage, servers, and management software.

Let’s put this in context of support automation. When you have hardware and software working together and you’re supplying services within that chemistry, you achieve a powerful position for customers. Furthermore, if you're able to automate the entire support and service process, you provide a win-win situation for you, our customers, our HP partners, and for HP, of course.

When you have hardware and software working together and you’re supplying services within that chemistry, you achieve a powerful position for customers.



Support automation

Support used to be very manual. A lot of the activities used to reside on site where a very qualified workforce, customer engineers and system engineers, would interact to resolve and manage situations.

In the early '90s, we saw a change with infrastructure support moving from decentralized to centralized global and regional centers, moving routine activities into those centers and providing a new role for the customer engineers by focusing on value-added infrastructure and capabilities.

In the '90s, we saw the explosion of the Internet. The basic task was to move to the Web sales, service, our system knowledge base, chat, support cases and case management. A lot of these activities were still manual, relying on human factor activities, to determine the root cause of a problem.

In 2000, we saw more growth of machine-to-machine diagnostics. Now, imagine that we can completely revolutionize that experience. We can integrate the entire delivery support processes, leveraging the machine experience, incorporating that with customer options of all the information with the customer in control, and really blending a remote support, onsite, phone, Web and machine-to-machine into a new automated experience. We believe that unimaginable efficiency can be achieved.

Gardner: As we talk about support automation, how is this actually reaching the customer? How do these technologies get into the sites where they’re needed, and what are some of the proof points that this is making an impact?

Intelligent devices

Esmanech: It starts with how we build intelligence and connectivity into the devices. You probably followed the announcement in February of our new ProLiant servers, our Gen8 Servers.

We have basically embedded more support capabilities into the DNA. We call it Insight Online. As of December 2012, we will be able to support in a similar fashion the existing installed base. This provides the customer a truly one-stop-shop experience for the entire IT data center.

Now that it is easier to utilize and take advantage of an automated support infrastructure, what are the key points? You don't have to make, or necessarily have to make, a phone call. You don't have to wait for a document provide a description. All those activities are automated, because the machine tells us how it’s feeling and what is its health status.

Furthermore, if we compare our support infrastructure to standard human interaction and technical support, we've seen a 66 percent improvement in problem resolution. All these numbers are great for your business.

How much does it cost in downtime? What if your individual servers are impacting your factory? For us, it's about keeping your systems up and running, making sure that you meet the customer commitments, and delivering your products on time.

If we compare our support infrastructure to standard human interaction and technical support, we've seen a 66 percent improvement in problem resolution.



With Insight Online, accessible through the Web, we now provide secure, personalized anytime/anywhere access to the information. We're totally changing the dynamics from few who had access to those who need to have access to the information. That reduces high learning times that were necessary before, and moves to the user-friendly, innovative, and integrated content that our customers are requesting.

Furthermore, Insight Online is integrated in real-time with a back end. It's not just a report or dashboard of information that is routinely updated. It truly becomes a management tool, when you can view the infrastructure.

One of the other key aspects with Insight Online, this new Web experience, is that we didn’t want to create a new portal. We had made a conscious decision in integrating it with the existing capabilities that you're using to do basic support tasks like accessing a knowledge base, downloading drivers and patches, downloading documentation, and making the infrastructure run seamlessly. The access to the information has to be seamless.

We've also leveraged HP Passport, the identification methodology that you use within your HP experience, providing one infrastructure and not multiple access points.

Gardner: Tommaso, can you give us a bit more detail about how it all comes together, the server management and the support experience?

Customer connectivity

Esmanech: It starts with the connectivity on the customer side. We have a new Gen8 with embedded DNA that directly connects to the HP back end through Insight Remote Support. Through Insight Remote Support, we're able to collect information and provide alerts about events, warranty, case-management status, and collect all the information necessary for us to deliver on the customer commitments.

In this new version, we've embedded new functions. For example, we allow you to provide identification on the HP service partner that is working on managing your environment. It could be HP, or it could be a certified HP service partner. We have authentication through HP Passport that allows and permits access to the information on Insight Online. Last but not least, we've been able to achieve a faster installation process, eliminating a lot of those hurdles that made it more difficult. It's now significantly easier to adopt Insight Online.

What's important to recognize is that as we collected the bulk of knowledge and information on how these patches are performing, Insight Remote Support does role matching and event correlation.

It not only provides, as we say, traffic-light alerts. You're able to correlate an event with other events to propose a multipurpose action and, in the end, trigger the appropriate delivery and support processes. For example, we can automatically send the right part to you in case you need to manage the device. We link with the standard support processes.

When information is flowing from the customer side into HP support, they have access to the customer in Insight Online. We have access to a customer through our dashboard. This provides alerts and information about how the devices are performing and automatically links warranties. It informs the staff of when they're going to expire, so you can take more proactive actions about renewing it. They also automatically link support cases to events, and with one click, you can navigate to the website.

We have access to a customer through our dashboard. This provides alerts and information about how the devices are performing.



One new feature of Insight Online is access for our HP partners. I talked about having to identify a partner that is actually working on the device? What we have is now a new partner view, again, through HP servers and Insight Online. This uses a new tab called My Customers, and now others can be part of the entire interaction by being able to manage devices on behalf of the customer.

You don’t have to install any of your own software. You don’t have to develop it. We are providing the tools to be more productive, right from the start, by installing the HP server, HP infrastructure, data network storage, and giving you new tools to give you more efficiency.

HP Support Center with Insight Online also provides access to multiple users. You could be an account manager, managing infrastructure, who is going to meet the customer and you want to talk about that infrastructure, how it's performing. You log onto Insight Online and review the information.

Your HP partner can automatically view the information before even going on site and taking actions on a customer device. You will have everything accessible. If users complain that the infrastructure is not performing, you will view the management software and know what is actually going on.

You can actually gain that without having to be in the environment. It is kind of giving the life back, that is the way I would like you to see. Now, let’s also look at this in terms of security. You have information flowing from your data center back into HP and now accessible online.

Security and privacy

First of all, security and privacy are extremely important. We actually compare our privacy policy against all the countries that we do business in. Security is highly scrutinized. We've been audited and certified for our security, and it’s extremely important for us to take care of your security concerns.

Gardner: Tommaso, one of the things I hear quite a bit from folks is that they’re trying to understand how this all works in a fairly complex environment, with many people involved with support. There are individuals working on the customer IT infrastructure internally, self-maintainers as well.

But they’re also relying on partners, and there are other vendors across other devices and equipment and technologies involved. So how does the support automation capability that you have been describing address and manage a fairly fragmented support environment like that?

Esmanech: It is indeed one of the questions we asked ourselves, when we started looking at how do we solve today's problem? How do we give something more than just management software? It’s all about the users that need to access the information.

As I said before, access through a management console is limited to the few that can have access to that environment, because they're within the network or they have the knowledge how to use the tools. With the new experience, by providing cloud-based service in support automation, we're able to provide tools to the customer to enable access to the right people to do the right job.

We've created a new portfolio of services that is taking advantage of this new knowledge and infrastructure to provide new value to the customer.



HP shares devices or views devices or groups of devices with multiple users through the Web-based capabilities that we have with Insight Online. The customers then create groups. Also all customers manage. So you're in control of setting up those groups, saying who has the right to view the information and what he is able to do with such information.

Another important aspect is the security when employees move on. It's part of life. You have somebody working for you, and tomorrow he’s going to move to another organization. You don’t want that individual to have access to your information any longer. So we've given the ability to control who is accessing information and eventually removing the user's right to go into HP Support Center Insight Online and see your environment. So it’s not only providing access, but also controlling access.

Let me take another look how things are changing. We have this easy-to-adopt Insight Remote Support. You have this new access methodology and you have all this knowledge, information, and content flowing from the customer environment into the hands of the right people to keep the system up and running.

If you are under warranty, which is the minimal requirement to take advantage of this infrastructure, you still have a self-solve capability. You have to figure out what you have to do in some cases. While there's information provided, it's still up to you.

We've created a new portfolio of services that is taking advantage of this new knowledge and infrastructure to provide new value to the customer.

Proactive care

O
n the technology side, we need to look at proactive care service. First of all, a technical account manager is assigned as a single point of contact for the software. Several components and reports are sent or made available to the customer. Incorporated incident reports are reviewed with a technical account manager.

This allows them to decide configuration, performance, and security, match it against best practices. It allows them to understand what is the current version of software to keep the infrastructure up and running at the optimal level.

I want to close with few takeaways. First of all, products and services have come together to provide an innovative and exciting user experience, helping to guarantee a 24x7 coverage, and providing access to anywhere/anytime cloud-based and secure support, while managing who can receive such information.

We've embedded this also with a new portfolio to take advantage of old HP expertise and knowhow. Now, partners, customers, and HP experts work together to dramatically increase uptime and achieve efficiency at 66 percent.

Products and services have come together to provide an innovative and exciting user experience, helping to guarantee a 24x7 coverage.



Gardner: Paddy Medley, what about licensing. Do we use the full functions of iLO 4 and the new HP SIM without any licensing issues?

Medley: The good news is, Dana, is that what we’re trying to do with the solution here is to make it as pervasive as possible and to eliminate licensing issues. HP SIM is essentially a product attribute. Once a customer purchases a storage server from HP or they’ve got such device that’s under service contracts, they are actually entitled to HP SIM by default.

With iLO, iLO really comes in two formats, the standard format and advanced format. The standard format is effectively free, and the advanced format is for fee. The advanced format has additional facilities, such as supporting virtual media, directory support, and so on.

Gardner: We have a question here directed at Insight Remote Support. It’s about the software. They're asking, is it included, and is it difficult to install?

Medley: The preface of the first answer applies to this answer as well. What we’ve done with our overall solution is make it as easy to install as possible for the huge amount of human factor effort in behind that. At its most basic level, what’s required is Insight Remote Support software, and that needs to be installed on a Windows-based system or a VMware guest or Windows guest. That’s pretty pervasive.

The actual install process is pretty straightforward and very intuitive. As I said, it's an area where we’ve gone through extensive human factors to make that as easy as possible to install.

The actual install process is pretty straightforward and very intuitive.



The other part of that is if the customer has Insight Manager already installed, they'll actually inherit its features, and there is an integration point there. For instance, if Insight Manager has already discovered a number of devices on the customer’s environments, we’ll inherit those with Insight Remote Support, and for pertinent events occurring in those systems, we’ll try to trace them through Insight Manager into Insight Remote Support and back to HP.

Gardner: Andy Claiborne, as users are working to modernize their infrastructure and virtualize their environment, they'd like to implement support automation like Insight Remote Support, but they feel the cost is too high. What does it cost to implement this?

Claiborne: Previous versions of Insight Remote Support were very challenging to get installed, especially at large customer sites. Trying to address that has been one of the key features that we've been trying to bake into our latest release of our support automation tools.

If you have just a couple of Gen8 ProLiants that you want to deploy in your environment and support using our support automation solutions, those systems are able to connect directly to HP, and that capability is just baked into their firmware. So it's really straightforward to set those up.

Hosting device

If you have a bunch of legacy devices in your environment, you’d have to set up what we call a hosting device, which is one system that sits in your environment that listens to all of your devices and sends service events back to HP. For our latest release, we've dramatically reduced the amount of time that it takes to set up, install, and configure the hosting device and implement remote support in your environment.

In the labs, we have cases that used to take our expert testers 45 minutes to get through. Our testers can now get through them in five minutes. So it should be a dramatic improvement, and it should be relatively easy.

Gardner: Here's a related question ... How soon can we recover the upfront cost of implementing HP support automation? I think this is really getting to the return-on-investment (ROI) equation.

Claiborne: We look at two aspects. What does it cost to deploy it, and what benefit do you get from having remote support? As we said, the cost is greatly reduced from previous releases.

The benefit, as Tommaso mentioned, is in looking at our case resolution data across thousands of cases that have been opened, we see a 66 percent reduction in problem resolution time. When you think about just how incredibly expensive it is if one of your critical system goes down and how much that costs every second that that system is down, the benefits can be huge. So the payoff should be pretty quick.

Through the entire support processes and collection of the data, we're able to provide a great value proposition for our customers.



Gardner: Tommaso, a user asks, Why is Insight Remote Support mandatory for proactive care?

Esmanech: If you think about the amount of data that we need to collect to deliver against the proactive care, if we were to all do that activity manually, that would definitely make the value proposition of proactive care through event and revision management, almost impossible to manage or to adapt as a value proposition. So we separate those. Through the entire support processes and collection of the data, we're able to provide a price quantity that is very interesting and a great value proposition for our customers.

A customer can choose as a part of our portfolio, foundation care, but of course, the price point and the value it will provide is going to be different.

Gardner: Here is a question that gets to the heart of the issue about your getting data from inside of other people's systems. They ask, our company has very strict security requirements. How does HP ensure the security of this data?

Esmanech: That is really one of the most-asked questions. After we start talking with the security experts at the customer sites, we're able to solve all the problems.

Our security is multilayer. It starts with information collected at the customer site. First of all, the customer has visibility into everything that we collect. When we collect it and transfer it to HP’s back end, all that information is encrypted. When we talk about providing access on Insight Online through the Web, the access goes through HTTPS, so it's encrypted access of information.

For a password, for example, a minimum set of characters is required for an alphanumeric password. Also, the customer has knowledge and information about who is accessing his and viewing his devices. Last but not least, we have certified our environment end-to-end for eTrust, which is one of the most important certifications of security for these type of services in infrastructure.

Product support


Gardner: A user asks, Do I need a dedicated server to run Insight Remote Support?

Claiborne: If you're running Insight Remote Support, you have this hosting device in your environment that listens to events from all of your devices in the environment. That doesn't need to be a dedicated server and it doesn't need to be running on HP hardware either. You can run that on any computer that meets the minimum system requirements, and you can even run that on a VMware box.

We end up doing a lot of our testing in the lab in VMware systems, and we’ve realized that a lot of you out there are probably implementing VMware systems in your customer environments. So VMware is supported as well.

The one thing to remember, though, is that this box is the conduit for service events from your environment to HP. So you need to make sure that the box is available and turned on and that it's not a box that’s going to be accidentally powered off over the weekend or something like that.

Gardner: What is the difference between Insight Online and Insight Remote Support?

We’ve realized that a lot of you out there are probably implementing VMware systems in your customer environments. So VMware is supported as well.



Esmanech: That’s come up before. The easy way to describe these is that Insight Online is the Web access of Insight Remote Support. It's part of the entire support of the information ecosystem. While we do recognize that Insight Remote Support has a management console, where you can view events and view the devices, that's limited to access within the environment, within the VPN, and only to the few people that know how to manage the environment.

You also have to recognize that Insight Remote Support goes beyond just a management console. It has event correlation and it collects all the data. As Andy said, it's a conduit back to HP. The conduit back to HP leads to Insight Online. The way it is now, there are two systems, and they're part of the same ecosystem.

Gardner: Tommaso, you mentioned self-solve services. What are those, and what did you mean?

Esmanech: The term self-solve we define as those activities and capabilities for which a customer can find a solution of the problem by himself. For example, if you were going on a website for support, you're accessing that knowledge base, finding articles and information on how to troubleshoot or solutions to the problem. If you were just loading drivers, it’d be component of self-solve.

By themselves, they're not services that we sell, but they're part of our services support portfolio. It's about doing business.

Some of the self-solve capabilities may be available to customers with contracts, versus customers who have a warranty, or or don't even have an HP device, but we give the customer the ability to solve problems by themselves.

Future direction

Gardner: Next one to you, Paddy. This is sort of a big question. They are asking, can you predict HP support automation's future direction for the next 10 years? Can you look at your crystal ball and tell us what people should expect in terms of some of the capabilities to come?

Medley: We're seeing a number of trends in the industry. We talked earlier about the converged infrastructure of storage, servers, and networks into single tabs and converged management of that environment.

We’re seeing a move to virtualization. Storage is continuing to grow at a pervasive rate, and hardware continues to become more and more reliable. So when you look at that backdrop, the future is different from the past, in terms of service and service need. We’re seeing this greater need for interoperability, management, revision, configuration management, and for areas like performance and security.

In other words, we're also seeing a move to greater needs that are proactive, as well as reactive, service support. The beauty of the Insight Online solution is that it provides us a framework to go along that path. It provides us the basic framework to provide remote event monitoring or reactive monitoring in the case of subsequent events occurring, and then getting those events back to HP, but also to deliver proactive service.

What we're doing with the solution here is that, as we collect configuration and event information from customer environments, that configuration and event information is securely transported back to HP. Parts are loaded into a database against a defined data model.

We’re bringing convergence of all the reference data associated with the products that we support and then providing a set of analytics that analyze that collected data.



We’re bringing convergence of all the reference data associated with the products that we support and then providing a set of analytics that analyze that collected data against that reference data, producing recommendations and actions and events management. In fact, aggregation and that ability to do that in that aggregated back end, that’s really providing us, we see, with a key differentiator.

And then, all of that information is presented through the Insight Online portal, along with our knowledge bases, forums, and other reference data. So it's that whole aggregation that’s really the sweet spot with this overall solution.
Listen to the podcast. Find it on iTunes/iPod. Read a full transcript or download a copy. Sponsor: HP.

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Friday, June 22, 2012

Learn how enterprise architects can better relate TOGAF and DoDAF to bring best IT practices to defense contracts

Listen to the podcast. Find it on iTunes/iPod. Read a full transcript or download a copy. Sponsor: The Open Group.

This BriefingsDirect thought leadership interview comes in conjunction with The Open Group Conference in Washington, D.C., beginning July 16. The conference will focus on how enterprise architecture (EA), enterprise transformation, and securing global supply chains.

We're joined by one of the main speakers at the July 16 conference, Chris Armstrong, President of Armstrong Process Group, to examine how governments in particular are using various frameworks to improve their architectural planning and IT implementations.

Armstrong is an internationally recognized thought leader in EA, formal modeling, process improvement, systems and software engineering, requirements management, and iterative and agile development.
Governments in particular are using various frameworks to improve their architectural planning and IT implementation.
He represents the Armstrong Process Group at the Open Group, the Object Management Group (OMG), and Eclipse Foundation. Armstrong also co-chairs The Open Group Architectural Framework (TOGAF), and Model Driven Architecture (MDA) process modeling efforts, and also the TOGAF 9 Tool Certification program, all at The Open Group.

At the conference, Armstrong will examine the use of TOGAF 9 to deliver Department of Defense (DoD) Architecture Framework or DoDAF 2 capabilities. And in doing so, we'll discuss how to use TOGAF architecture development methods to drive the development and use of DoDAF 2 architectures for delivering new mission and program capabilities. His presentation will also be live-streamed free from The Open Group Conference. The discussion now is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions. [Disclosure: The Open Group is a sponsor of BriefingsDirect podcasts.]

Here are some excerpts:

Gardner: TOGAF and DoDAF, where have they been? Where are they going? And why do they need to relate to one another more these days?

Armstrong: TOGAF [forms] a set of essential components for establishing and operating an EA capability within an organization. And it contains three of the four key components of any EA.

First, the method by which EA work is done, including how it touches other life cycles within the organization and how it’s governed and managed. Then, there's a skills framework that talks about the skills and experiences that the individual practitioners must have in order to participate in the EA work. Then, there's a taxonomy framework that describes the semantics and form of the deliverables and the knowledge that the EA function is trying to manage.

One-stop shop

One of the great things that TOGAF has going for it is that, on the one hand, it's designed to be a one-stop shop -- namely providing everything that a end-user organization might need to establish an EA practice. But it does acknowledge that there are other components, predominantly in the various taxonomies and reference models, that various end-user organizations may want to substitute or augment.

It turns out that TOGAF has a nice synergy with other taxonomies, such as DoDAF, as it provides the backdrop for how to establish the overall EA capability, how to exploit it, and put it into practice to deliver new business capabilities.

Frameworks, such as DoDAF, focus predominantly on the taxonomy, mainly the kinds of things we’re keeping track of, the semantics relationships, and perhaps some formalism on how they're structured. There's a little bit of method guidance within DoDAF, but not a lot. So we see the marriage of the two as a natural synergy.

Gardner: So their complementary natures allows for more particulars on the defense side, but the overall TOGAF looks at the implementation method and skills for how this works best. Is this something new, or are we just learning to do it better?

Armstrong: I think we’re seeing the state of industry advance and looking at trying to have the federal government, both United States and abroad, embrace global industry standards for EA work. Historically, particularly in the US government, a lot of defense agencies and their contractors have often been focusing on a minimalistic compliance perspective with respect to DoDAF. In order to get paid for this work or be authorized to do this work, one of our requirements is we must produce DoDAF.
A lot of defense agencies and their contractors have often been focusing on a minimalistic compliance perspective with respect to DoDAF.


People are doing that because they've been commanded to do it. We’re seeing a new level of awareness. There's some synergy with what’s going on in the DoDAF space, particularly as it relates to migrating from DoDAF 1.5 to DoDAF 2.

Agencies need some method and technique guidance on exactly how to come up with those particular viewpoints that are going to be most relevant, and how to exploit what DoDAF has to offer, in a way that advances the business as opposed to just solely being to conforming or compliant?

Gardner: Have there been hurdles, perhaps culturally, because of the landscape of these different companies and their inability to have that boundary-less interaction. What’s been the hurdle? What’s prevented this from being more beneficial at that higher level?

Armstrong: Probably overall organizational and practitioner maturity. There certainly are a lot of very skilled organizations and individuals out there. However, we're trying to get them all lined up with the best practice for establishing an EA capability and then operating it and using it to a business strategic advantage, something that TOGAF defines very nicely and which the DoDAF taxonomy and work products hold in very effectively.

Gardner: Help me understand, Chris. Is this discussion that you’ll be delivering on July 16 primarily for TOGAF people to better understand how to implement vis-à-vis, DoDAF, is this the other direction, or is it a two-way street?

Two-way street

Armstrong: It’s a two-way street. One of the big things that particularly the DoD space has going for it is that there's quite a bit of maturity in the notion of formally specified models, as DoDAF describes them, and the various views that DoDAF includes.

We’d like to think that, because of that maturity, the general TOGAF community can glean a lot of benefit from the experience they’ve had. What does it take to capture these architecture descriptions, some of the finer points about managing some of those assets. People within the TOGAF general community are always looking for case studies and best practices that demonstrate to them that what other people are doing is something that they can do as well.

We also think that the federal agency community also has a lot to glean from this. Again, we're trying to get some convergence on standard methods and techniques, so that they can more easily have resources join their teams and immediately be productive and add value to their projects, because they’re all based on a standard EA method and framework.
One of the major changes between DoDAF 1 and DoDAF 2 is the focusing on fitness for purpose.


One of the major changes between DoDAF 1 and DoDAF 2 is the focusing on fitness for purpose. In the past, a lot of organizations felt that it was their obligation to describe all architecture viewpoints that DoDAF suggests without necessarily taking a step back and saying, "Why would I want to do that?"

So it’s trying to make the agencies think more critically about how they can be the most agile, mainly what’s the least amount of architecture description that we can invest and that has the greatest possible value. Organizations now have the discretion to determine what fitness for purpose is.

Then, there's the whole idea in DoDAF 2, that the architecture is supposed to be capability-driven. That is, you’re not just describing architecture, because you have some tools that happened to be DoDAF conforming, but there is a new business capability that you’re trying to inject into the organization through capability-based transformation, which is going to involve people, process, and tools.

One of the nice things that TOGAF’s architecture development method has to offer is a well-defined set of activities and best practices for deciding how you determine what those capabilities are and how you engage your stakeholders to really help collect the requirements for what fit for purpose means.

Gardner: As with the private sector, it seems that everyone needs to move faster. I see you’ve been working on agile development. With organizations like the OMG and Eclipse is there something that doing this well -- bringing the best of TOGAF and DoDAF together -- enables a greater agility and speed when it comes to completing a project?
Register for The Open Group Conference
July 16-18 in Washington, D.C.
Different perspectives

Armstrong: Absolutely. When you talk about what agile means to the general community, you may get a lot of different perspectives and a lot of different answers. Ultimately, we at APG feel that agility is fundamentally about how well your organization responds to change.

If you take a step back, that’s really what we think is the fundamental litmus test of the goodness of an architecture. Whether it’s an EA, a segment architecture, or a system architecture, the architects need to think thoughtfully and considerately about what things are almost certainly going to happen in the near future. I need to anticipate, and be able to work these into my architecture in such a way that when these changes occur, the architecture can respond in a timely, relevant fashion.

We feel that, while a lot of people think that agile is just a pseudonym for not planning, not making commitments, going around in circles forever, we call that chaos, another five letter word. But agile in our experience really demands rigor, and discipline.

Of course, a lot of the culture of the DoD brings that rigor and discipline to it, but also the experience that that community has had, in particular, of formally modeling architecture description. That sets up those government agencies to act agilely much more than others.

Gardner: Do you know of anyone that has done it successfully or is in the process? Even if you can’t name them, perhaps you can describe how something like this works?

Armstrong: First, there has been some great work done by the MITRE organization through their work in collaboration at The Open Group. They’ve written a white paper that talks about which DoDAF deliverables are likely to be useful in specific architecture development method activities. We’re going to be using that as a foundation for the talk we’re going to be giving at the conference in July.

The biggest thing that TOGAF has to offer is that a nascent organization that’s jumping into the DoDAF space may just look at it from an initial compliance perspective, saying, "We have to create an AV-1, and an OV-1, and a SvcV-5," and so on.

Providing guidance

T
OGAF will provide the guidance for what is EA. Why should I care? What kind of people do I need within my organization? What kind of skills do they need? What kind of professional certification might be appropriate to get all of the participants up on the same page, so that when we’re talking about EA, we’re all using the same language?

TOGAF also, of course, has a great emphasis on architecture governance and suggests that immediately, when you’re first propping up your EA capability, you need to put into your plan how you're going to operate and maintain these architectural assets, once they’ve been produced, so that you can exploit them in some reuse strategy moving forward.

So, the preliminary phase of the TOGAF architecture development method provides those agencies best practices on how to get going with EA, including exactly how an organization is going to exploit what the DoDAF taxonomy framework has to offer.

Then, once an organization or a contractor is charged with doing some DoDAF work, because of a new program or a new capability, they would immediately begin executing Phase A: Architecture Vision, and follow the best practices that TOGAF has to offer.

Just what is that capability that we’re trying to describe? Who are the key stakeholders, and what are their concerns? What are their business objectives and requirements? What constraints are we going to be placed under?
As the project unfolds, they're going to discover details that may cause some adjustment to that final target.


Part of that is to create a high-level description of the current or baseline architecture descriptions, and then the future target state, so that all parties have at least a coarse-grained idea of kind of where we're at right now, and what our vision is of where we want to be.

Because this is really a high level requirements and scoping set of activities, we expect that that’s going to be somewhat ambiguous. As the project unfolds, they're going to discover details that may cause some adjustment to that final target.

Internalize best practices

So, we're seeing defense contractors being able to internalize some of these best practices, and really be prepared for the future so that they can win the greatest amount of business and respond as rapidly and appropriately as possible, as well as how they can exploit these best practices to affect greater business transformation across their enterprises.

Gardner: We mentioned that your discussion on these issues, on July 16 will be live-streamed for free, but you’re also doing some pre-conference and post-conference activities -- webinars, and other things. Tell us how this is all coming together, and for those who are interested, how they could take advantage of all of these.

Armstrong: We’re certainly very privileged that The Open Group has offered this as opportunity to share this content with the community. On Monday, June 25, we'll be delivering a webinar that focuses on architecture change management in the DoDAF space, particularly how an organization migrates from DoDAF 1 to DoDAF 2.
We’ll be talking about things that organizations need to think about as they migrate from DoDAF 1 to DoDAF 2.


I'll be joined by a couple of other people from APG, David Rice, one of our Principal Enterprise Architects who is a member of the DoDAF 2 Working Group, as well as J.D. Baker, who is the Co-chair of the OMG’s Analysis and Design Taskforce, and a member of the Unified Profile for DoDAF and MODAF (UPDM) work group, a specification from the OMG.

We’ll be talking about things that organizations need to think about as they migrate from DoDAF 1 to DoDAF 2. We'll be focusing on some of the key points of the DoDAF 2 meta-model, namely the rearrangement of the architecture viewpoints and the architecture partitions and how that maps from the classical DoDAF 1.5 viewpoint, as well as focusing on this notion of capability-driven architectures and fitness for purpose.

We also have the great privilege after the conference to be delivering a follow-up webinar on implementation methods and techniques around advanced DoDAF architectures. Particularly, we're going to take a closer look at something that some people may be interested in, namely tool interoperability and how the DoDAF meta-model offers that through what’s called the Physical Exchange Specification (PES).

We’ll be taking a look a little bit more closely at this UPDM thing I just mentioned, focusing on how we can use formal modeling languages based on OMG standards, such as UML, SysML, BPMN, and SoaML, to do very formal architectural modeling.

One of the big challenges with EA is, at the end of the day, EA comes up with a set of policies, principles, assets, and best practices that talk about how the organization needs to operate and realize new solutions within that new framework. If EA doesn’t have a hand-off to the delivery method, namely systems engineering and solution delivery, then none of this architecture stuff makes a bit of a difference.

Driving the realization


We're going to be talking a little bit about how DoDAF-based architecture description and TOGAF would drive the realization of those capabilities through traditional systems, engineering, and software development method.
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July 16-18 in Washington, D.C.
Listen to the podcast. Find it on iTunes/iPod. Read a full transcript or download a copy. Sponsor: The Open Group.

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Wednesday, June 20, 2012

HP provides tools and services to help SMBs survive and thrive in a mobile environment

HP today announced technology solutions and services, as well as financing and training programs that enable resource-challenged small and medium businesses (SMBs) to simplify IT, while enhancing collaboration in an increasingly mobile world.

As mobile devices, as well as bring-your-own-device (BYOD) initiatives, continue to grow, organizations of all sizes are challenged by the need to access, manage and secure mobile devices and the data generated by them. [Disclosure: HP is a sponsor of BriefingsDirect podcasts.]

According to Gartner research, by 2016, at least 50 percent of business email users will rely primarily on a tablet or mobile client instead of a traditional desktop. The trend to use devices to access email and other business data requires SMBs to prepare their infrastructures to support increased mobility.

"We've spent a lot of time working with our channel partners," said Lisa Wolfe, Worldwide Small and Medium Business lead for HP. "They're facing a fairly new set of IT challenges. Companies have a growing mobile workforce. These new solutions align to a bring-your-own-device world and are designed to help SMBs provide infrastructure to support a growing workforce."

New offerings

New HP solutions and services include:
Collaboration tools

A
lso among the new offerings is HP Unified Communications & Collaboration (UC&C) Solutions with Microsoft Lync, an integrated hardware and software solution that enables SMBs to securely video conference, share information on desktops, and collaborate to improve productivity. The comprehensive UC&C solution includes Microsoft Lync software, Voice over Internet Protocol (VoIP) phones, networking and ProLiant Gen8 servers, storage, and services.

HP has also announced new hardware offerings to facilitate building new wired and wireless networks. These include:
Availability

T
he HP Client Virtualization SMB Reference Architecture for Microsoft VDI is scheduled to be available in September. All other solutions and services are available now through HP and worldwide channel partners.

To that end, HP is providing SMBs and channel partners with a broad range of programs to drive growth, create new revenue streams, and ensure collaboration. These include:
Additional information about HP’s new SMB offerings is available at http://www.hp.com/go/whatsnewforsmb.

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Virtustream delivers cloud software to run private, public and hybrid enterprise-class clouds

Virtustream this week announced xStream 2.0, a private cloud solution designed to provide secure, high-performance, enterprise-class cloud infrastructure services across private, virtual private, public, and hybrid implementations.

Available as software, stand-alone appliance, and as a managed service, xStream helps foster better management of mission-critical applications on clouds, the venture-backed, three-year-old company said. Those deploying may select a tailored mix of on-site private cloud, combined with off-site public and virtual private clouds.

Now in beta and becoming generally available in August, xStream 2.0:
  • Allows enterprises to control their IT infrastructure as a single cloud, combining on-site private clouds, offsite virtual private/public clouds, and managed cloud services -- providing a tailored hybrid cloud to suit each enterprise’s requirements;

    Until now, there have been no cloud solutions that gave customers the confidence to move both legacy and web-scale applications to the cloud.

  • Provides multi-layered logical, physical cloud security, and in-depth threat monitoring and includes silicon-level authentication with Intel TxT, to meet security and compliance standards;
  • Uses patented Virtustream µVM (Micro VM) technology to optimally and dynamically combine compute, memory, network and storage to deliver application performance assured by commercial service-level agreements (SLAs), with cloud efficiency; and,
  • Allows consumption-based pricing/chargeback, so enterprises pay only for resources that they actually use, each five minutes.
Additionally, xStream provides the versatility to allow enterprises to run both mission-critical legacy and web-scale applications in cloud configurations, gaining cloud benefits without rewriting existing applications. µVM technology delivers multi-tenant virtualization benefits, said Simon Aspinall, CMO at Virtustream. And xStream runs as a macro hypervisor/cloud director that supports leading virtualization hypervisors and most major hardware.

Mixing applications

Enterprises run extremely complex IT environments that mix many legacy and web-scale applications. Until now, there have been no cloud solutions that gave customers the confidence to move both legacy and web-scale applications to the cloud,” said Rodney Rogers, Chairman and CEO, Virtustream. “Virtustream’s xStream software fills that gap by providing them with an enterprise-class cloud solution – for private clouds, virtual private/public clouds and a combination of both in a hybrid model.”

xStream is available in three editions:
  • Private Cloud -- allows enterprises to run private clouds in existing data centers
  • Public Cloud -- for service providers to offer enterprise cloud services to their customers
  • Virtual Private Cloud -- a full set of managed cloud services for enterprises from Virtustream’s cloud
Virtustream, recently closed a series funding round with Columbia Capital, Intel Capital, Noro‐Moseley Partners, QuestMark Partners, TDF and Top Tier Capital Partners (TTCP) bringing total equity raised to $75 million.

While xStream is initially targeting enterprises and governments, I think the solution makes a lot of sense, too, for small- to medium-sized businesses that want to get out of the IT infrastructure business and need a flexible way to do so across a variety cloud models. That means this makes sense for migration activities. Being able to mix and match hypervisors also helps with moving to more than one cloud provider or platform.

I can also see where enterprises that are seeking a cloud support model for their big data architectures would do well to evaluate xStream as a way to move to cloud in increments, with later choices on where to deploy open. What's more, xStream appears well-suited for the auto-scale, massive network and massive storage demands of big data uses. Big data as a service, anyone?

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Tuesday, June 19, 2012

Microsoft Surface makes us all winners, even as it loses

Where goes Apple, there follows Microsoft. Where goes Microsoft, there follows the enterprise.

And so, the inevitability of mobile work and resulting higher productivity across almost all that IT enables is now assured, thanks to Microsoft's unveiling yesterday of its Surface family of mobility PCs.

It's not that workers have not wanted mobility, as only defined in the past few years by smartphones and tablets, best represented by iOS and Android. It's just that IT departments and planners didn't really know how to give it to them.

Now, with Surface and the Windows PC-tablet hybrid it defines, Microsoft is showing a way to enterprise mobility, albeit via a perilous path for its historic partners and channels. But Microsoft has bolted from its own ecosystem before and still thrived.

Give up control

W
hat's different this time is that Microsoft will need to give up much more control over its users and its ecosystem in order to make its late-to-the game Windows mobility plan work. And that means the Surface plan will be no means replicate the old Windows Everywhere business model.

In effect, to be successful against Apple and the Android ecosystems, Microsoft must walk away from how its own very definition of success was once measured. At best, Microsoft will go head to head in a three-way tied race over a long slog. And that does not allow for the margins or lock-in it has enjoyed in the past -- at any level.

Microsoft must walk away from how its own very definition of success was once measured.



The more that Windows locks in across Windows-only devices, the more value the other platforms demonstrate for doing dynamic and services-based, extra-enterprise business -- even if all other things are equal. To win, Microsoft must give up its long-cherished assets of control -- which means it loses.

To clamp down and force a Windows-only enterprise, means that those shops suffer compared to ones that enjoy more open mobility, broader ecosystems and agile cloud-services vibrancy.

Low chance of lock in

T
his is great news for enterprises. Surface gives them a path from their legacy Windows PCs, applications, and data to progress to mobility, but with low chance of being locked in again, or of losing their past Windows investments. They can have their old Windows cake, and their new cloud-driven mobility marketplace productivity -- and the choice of new services galore, a blooming universe of available native apps, and interoperability across nearly all their HTML 5-empowered web and software-as-a-service (SaaS) services.

Because Microsoft has not won a cloud advantage either, it lacks a critical mass of applications to force a mobile platform lock in Surface. There's just no way to cut off the oxygen of the cloud. That means Surface is just another mobile choice, not THE mobile choice for enterprises, and that makes all the difference.

There's just no way to cut off the oxygen of the cloud.



More likely -- and a reverse from its role in the lead up to GUI PCs -- Microsoft will soften up the enterprise for mobility in general, and make it easier for its competitors to do far better there than without Surface in the game. Surface also forces total client strategy choices that may well lead to more mobile and less PC, which at this point does not favor Redmond.

This is all a huge boon, and it shouldn't be underestimated. There is so much opportunity to improve how business is done and how people work when mobility is part of the full mix.

Absolutely huge


Enterprise architects, business analysts, and IT innovators around the world should now feel confident that they can design their processes and innovate and transform businesses based on the knowledge that nearly all apps and all data can reach all people at all time. This is absolutely huge.

With Surface, Microsoft has pushed the enterprise from the era of limited client vehicles to the era of processes borne on any transport, of untying work from a client form factor. Finally.

Microsoft will try to keep this a Windows Everywhere world, but that won't hold up.



Microsoft will try to keep this a Windows Everywhere world, but that won't hold up. What makes mobility powerful is the escape from the platform, device, app shackle. Once information and process flow and agility are the paramount goals, those shackles can no longer bind.

Mobility requires the information flow to move across all boundaries. Windows lock-in can't meet the requirements of mobility, and the mobility competitors will always stay one step more interoperable -- and therefore advantageous -- than a Windows only solution.

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